Established in 1920, and now with a fifth, female Chief Operator in Rieko Hayashi, Eiichi had been a mainstay in the local community for many years, before later launching Hyakujuro as a brand aimed toward limited distribution in specialized sake stores. The name originates from a namesake in the late Hyakujuro Ichikawa, who was a kabuki actor from Kagamihara City in Gifu Prefecture. He is remembered not only for his performances, but also for donating and planting some 1,200 sakura trees – subsequently dubbed “Hyakujuro-sakura” – which have been ranked among the top one-hundred for viewing in Japan. Likewise, this sake aims to be a source of smiles and enjoyment, to which end the incoming Head Brewer committed herself when revitalizing and refining the character of the sake in 2013. Now many come from far and wide seeking the bottled happiness just as others do the cherry trees, including the famous Beckham couple among them.

Probiotic Process

Utilizing lactic acid bacteria for the first time in Japan, we established additive-free manufacturing method and obtained patent Possible to improve umami and various flavors. Full use of lactic acid bacteria with the next-generation additive-free SAKE brewing method SAKE made from living microorganisms which have some positive impacts on health

Japanese Alps

Located in the south of the world's leading heavy snowfall and the Japanese Alps, abundant ultra-soft snowmelt water is poured as underground water. Water source area where one of the best clear streams in Japan fl

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