Located in the mountainous Nechi-dani area of Niigata Prefecture, Watanabe Shuzōten is a brewery where sake making begins long before fermentation — it begins in the rice fields. The brewery cultivates its own rice in the terraced paddies that spread across the slopes of this remote valley, believing that true craftsmanship starts with nurturing the land itself.

By engaging directly in rice cultivation and preserving these historic paddies, the brewery maintains the heritage and scenic beauty of Nechi-dani while crafting sake that truly reflects the character of its environment. Every bottle embodies the purity of Niigata’s mountains, the craftsmanship of its people, and a commitment to protecting this landscape for the next generation.