KINO is a brand brewed by the traditional Kimoto method, using "Isenishiki" rice from their own fields and contracted fields. This sake embodies the local terroir, with the indigenous rice variety "Isenishiki" adapted over a long history to the natural environment of Taki District, Mie Prefecture, and the Miya River flowing through the eastern part of the Kii Peninsula, which receives the highest precipitation in Honshu. The brand name "KINO" is based on the idea that "all industries come back to agriculture." Sake brewing exists because of Japan's agricultural history of producing rice, rather than growing rice for the purpose of brewing sake.